Commercial voice-over artist websites, with the right read first.
Agencies pick commercial voices fast, often from a shortlist. Your site should put the tone they are casting first and make the next step obvious.
What a producer listens for.
What matters when someone is casting commercial voice-over artists, and how the site answers it.
Tone before brand
Warm, bright, authoritative, conversational: label each spot by tone so a producer finds theirs in a tap.
Short spots for short attention
Thirty-second reads fit how people shortlist. Keep clips tight and open with your most natural one.
Usage in the open
Say what you can deliver: radio, online, television, and how turnaround works.
How your reels are labelled.
Examples of the labels a producer sees before pressing play. Final labels are agreed with you.
- Commercial · warm
- Commercial · bright
- Commercial · authoritative
- Commercial · conversational
What your site adds.
A reel that plays first
No autoplay, but a clear play button on the first screen, with the length shown.
A quote-ready enquiry
Script length, scope and deadline asked up front, so your reply can be specific.
Questions, answered.
Something else? Ask it when you request a quote.
How long should a commercial reel be?
Short and strong. Many agencies listen to the first clips only, so lead with the most natural read.
Can I use ads I wrote myself?
Yes, if you do not present them as aired work for a real client.
Do I need a separate reel for radio and online?
Only if the style differs. Otherwise one reel with clear tone labels is enough.
Keep reading
- GuideVoice actor demo reel guidePlan a demo reel per kind of work, choose the first clip, and present it on your site so producers press play.
- GuideVoice actor website guideWhat to put on a voice actor website and in what order, so producers hear you first and know how to book you.
- VoiceReelAudiobook narratorsA website for audiobook narrators: a chapter sample one tap away, with your booth, credits and booking.
Your voice, heard first.
Request a quoteTell us what you are planning. We reply with the scope and what we need to quote it.